How is the annual campaign going?

I received a solicitation letter for a donation from ...Shall we say....Implore "U" niversity. It started: "Dear Daniela..."
Wait.
Who is Daniela? I asked myself. I have to admit, that is very close to my name. But this must have been sent to the wrong address.
So, logically, I looked at the outside of the envelope. It was the correct address, mine. And, ironically the envelope had my name correctly spelled, both first and last. The letter was clearly for me. Therefore, I went back to the letter: I read,
"Dear Daniela. Implore "U" niversity is 'skilled in'....'provides'...and 'needs money'...."
I skip over, "skilled in," and "provides" and get stuck like a needle on a scratched record on "needs money". Now, if you are below a certain age you will have no understanding as to why the word needle and record are paired in the same sentence, nor will you know what a record even is. If that is the case, I believe it is safe to say you don't receive solicitation letters.
Now, I never attended Implore "U" niversity, which is evident by the fact that they misspelled my name (my alma mater would have spelled my name correctly, as evidenced on all the bills it sent me throughout college). So I wonder aloud, "Why are they sending this to me?" Why are they asking me, now c/n/a Daniela, for money? This was the very first time I had received any communication from this self proclaimed "skilled" University, including any solicitation.
So I read the letter more carefully, I figured one of us should. So, setting aside my annoyance of my misspelled name for a millisecond, I find out how I got on their mailing list. Implore "U" niversity held a seminar on a subject of interest months prior to my receipt of their letter. In order to go, I had to register via the web, indicating my name and address. I have to admit, my typing skills are lacking at times, but I say with 99% assurance that I probably spelled my name correctly, which only adds fuel to my already ignited fire.
That's when I decide, I can't do it. I can't finish the letter, because I can't give them money, because I don't want to, because they don't care about who I am. They are careless. Does this Implore "U" niversity require the students who apply to their school to get the name of the University correct on their application? Or do they see it merely as an oversight to be forgiven. I would venture to say not.
I understand that sometimes businesses as well as people get bogged down with the minutiae. Sometimes they let perfect get in the way of good. But let's be clear, if you are soliciting for money-whether you are a business or an individual, etiquette requires you get the name of the person to whom you seek funds from, correct.
Affirmatively yours, Daniela.
